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STEP was developed not only to bring in more revenue but to also open up the premier seat to bigger donors. Grandma and Grandpa Joe Smith were sitting at the 50 yard line 5 rows off the field because they had been there for 35 years. Under the old point system, they had collected enough points to have the right to be there even though they donated $50 a year to the NLC. Under the STEP program they would have to donate $1200. They knew people would give those premium seats up because of the increased cost. But they also knew that fresh people with big money would rush in to take them. In that sense I think it was a success. While I was online upgrading my seats I looked at those $600 seats, they were all gone unless you wanted to be up in the row 70's. What it also does is restrict people from selling single game tickets thus forcing them to buy season tickets if they want to see Penn State play. For example: (2) tickets in the $600 zone would have to be sold at $141 per seat per game just to break even. Who is going to pay $140 to see Penn State play Ohio? I sit in Section NB ($100 tickets) the STEP program didn't effect me at all.
STEP hated people like my father. My father got his seats in 1970. He was about 30 rows up on the 5 or 10 yard line. Other than being in the alumni association and having two of his sons graduate from PSU, he really did not contribute. As PSU became more popular, more people wanted tickets. More people then started to give to the NLC to get more and better seats. They did not want to sit in the upper decks. They wanted seats like my father had. My father did not do STEP and my brother did not do his seats either. As I said, my brother will now get seats from friends or go to Stubhub for seats. So, STEP plays into it as well. PSU overbuilt and underestimated the secondary market and how it would hurt there season sales.
You find out life's this game of inches, so is football. Because in either game, life or football-the margin for error is so small.
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